Foreword
Introduction
1 Scope
2 Terms and definitions
2.1 Direct marketing
2.2 Communications channels
2.3 Environmental management
2.4 Data
2.5 Paper and printing
3 General
3.1 Stages of a campaign
3.2 Campaign aim and objectives
3.3 Campaign planning
3.4 Campaign control
3.5 Campaign evaluation
4 Creation
4.1 Targeting
4.2 Suppression
4.3 Recyclability
4.4 Paper products
4.5 Ink and finishes
5 Implementation
5.1 Printing
5.2 Mailing houses
5.3 Distribution services
5.4 Field marketing
6 Use by recipient
7 Environmental performance indicators
7.1 General
7.2 Waste to landfill
8 Claim of conformance
Annexes
Annex A (informative) - Summary of environmental aspects
and objectives
Annex B (informative) - Environmental management systems
Annex C (normative) - Checklist of environmental considerations
in the design of DM communications
Annex D (normative) - Applicability of environmental aspects
and objectives
Annex E (normative) - Applicability of environmental
performance indicators
Annex F (normative) - Campaign management framework
Annex G (informative) - Examples of how to determine the
environmental performance score for a campaign
Annex H (normative) - Recyclability of DM communications
Bibliography