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  • ISO 20671:2019

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    Withdrawn A Withdrawn Standard is one, which is removed from sale, and its unique number can no longer be used. The Standard can be withdrawn and not replaced, or it can be withdrawn and replaced by a Standard with a different number.
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    Brand evaluation Principles and fundamentals

    Available format(s):  Hardcopy, PDF, PDF 3 Users, PDF 5 Users, PDF 9 Users

    Withdrawn date:  23-11-2021

    Language(s):  English, French

    Published date:  11-03-2019

    Publisher:  International Organization for Standardization

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    Abstract - (Show below) - (Hide below)

    This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

    This document can be used in internal and external brand evaluation.

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    Document Type Standard
    Publisher International Organization for Standardization
    Status Withdrawn
    Superseded By
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