Acknowledgements
Introduction
1. Types of incidents
2. Determining the contents of your plan
3. Press gang
4. Strategy layout
5. How the strategy migrates to a plan
6. Press conferences
7. Holding statements, press releases and templates
8. Coping with the press pack
9. Media monitoring
10. Social Media
11. Call-takers
12. Information, fact sheets and general know-how
13. Post-incident evaluation
14. Testing the plan
15. Communication plan checklist