API 1123 : 1996

Section 1 - Introduction and Scope
1.1 Introduction
1.2 Scope
1.3 Referenced Publications
1.4 Other publications
Section 2 - Program Development
2.1 Objectives
2.2 Regulatory Compliance
2.3 Resources
2.3.1 API
2.3.2 State Agencies
2.3.3 One-Call Centers
2.3.4 Outside Consultants
2.3.5 Other Pipeline Companies
2.3.6 Employee Participation
2.4 Program Support
Section 3 - Audience Selection
3.1 Selecting an Audience
3.2 The Public
3.3 Government Agencies and emergency response
      representatives
3.4 Excavators
Section 4 - Audience Coverage
4.1 Coverage
4.2 The Public
4.3 Government Agencies
4.4 Excavators
Section 5 - Message Content
5.1 Pipeline markers
5.2 Leak Recognition
5.3 Response Action
5.4 Emergency Contacts
5.5 Priority to Protect Life
5.6 One-Call Information
5.7 Pipeline Location
5.8 Excavation Damage
5.9 Encroachments
Section 6 - Communications Media and Distribution
            Methods
6.1 Selection
6.2 Pipeline Warning Signs
6.3 Personal contacts
6.4 Brochures
6.5 Letters
6.6 Maps
6.7 Speciality Advertising (Imprinted Mementos)
6.8 Response Cards
6.9 Presentation Media
6.10 Mass Media Publicity
6.11 Public Service Announcements (PSA's)
6.12 Paid Advertising
6.13 Exhibits and Displays
6.14 Internet
Section 7 - Distribution Frequency
7.1 Distribution Considerations
7.1.1 Turnover Rates
7.1.2 Material Updates
7.3 Other Informal Distribution Opportunities
Section 8 - Program Documentation
Section 9 - Program Evaluation
9.1 Evaluation
9.2 Evaluation Standards
9.3 Informal Evaluation Techniques
9.3.1 News and Electronic Media Clip Counts
9.3.2 Letters, Response Cards and Phone Call Counts
9.3.3 Audience Counts
9.3.4 Idea Juries, Focus Groups and Interview Panels
9.3.5 Monitoring Pipeline Safety Statistics
9.4 Formal Evaluation Techniques
9.4.1 Readership and Viewership Studies
9.4.2 Opinion Surveys
9.4.3 Message Content Analysis
Section 10 - Conclusions