AS/NZS ISO 27729:2014

​The objective of this Standard is to specify an identifier for the public identities of parties. It aims to provide an efficient means to disambiguate such public identities in the digital environment, so that the roles that participants play in creation, production, management and content distribution can be recognised accurately, and the content they are involved in creating can be managed effectively. Identifiers created under this standard can be used to identify public identities of parties in databases and they can support the exchange of information in the management of media content.

This International Standard specifies the International Standard name identifier (ISNI) for the identification ofpublic identities of parties, i.e. the identities used publicly by parties involved throughout the media contentindustries in the creation, production, management and content distribution chains.The ISNI system uniquely identifies public identities across multiple fields of creative activity and provides atool for disambiguating public identities that might otherwise be confused.The ISNI is not intended to provide direct access to comprehensive information about a public identity but canprovide links to other systems where such information is held.

First published as AS/NZS ISO 27729:2014.