BS 7911:1998

Committees responsible
Foreword
Specification
Introduction
Section 1. General
1.2 Scope
1.2 References
1.3? Definitions
Section 2. Quality assurance
2.1 Quality assurance procedures and personnel
2.2 Client contracts
2.3 Planning, controlling and checking research activities
2.4 Purchasing
2.5 Staff training
2.6 Dealing with problems
2.7 Keeping and safeguarding records and materials
Section 3. Managing the executive elements of research
3.1 Quotations and proposals
3.2 Responding to projects requiring research design
3.3 Design review
3.4 Responding to a price quotation request
3.5 Meeting the client's expectation
3.6 Project schedule
3.7 Questionnaires and discussion guides
3.8 Prior to conducting qualitative fieldwork
3.9 Qualitative fieldwork
3.10 Quantitative research analysis
3.11 Presentation of data
3.12 Checking
3.13 Reporting
3.14 Client supplied product/materials
3.15 Retention and safe keeping of project records
Section 4. Data collection
4.1 General
4.2 Documented information about interviewers and recruiters
4.3 Reference requests
4.4 Market Research Society Code of Conduct
4.5 MRS freephone for respondents
4.6 General public reassurances
4.7 Identity cards for field based personnel
4.8 Instruction manuals
4.9 Supervisors
4.10 Project briefing
4.11 Code of conduct declaration
4.12 Record keeping for quantitative interviewing
4.13 Qualitative work
4.14 Hall tests
4.15 Telephone centres
4.16 Recruitment of interviewers and recruiters
4.17 Training of interviewers and recruiters
4.18 Appraisals
4.19 Data validation
4.20 Mystery shopping and observational research
4.21 Auditing
Section 5. Data processing
5.1 General
5.2 Project management
5.3 Qualitative analysis
5.4 Electronic Data Capture (EDC) projects
5.5 Developing code frames
5.6 Applying code frames
5.7 Data coding verification
5.8 Data entry
5.9 Data entry verification
5.10 Data editing (post data entry)
5.11 Data file management
5.12 Specifying data processing output
5.13 Presentation of data
5.14 Data analysis verification
5.15 Issuing data to the client in electronic formats
5.16 Backup retention and storage of records
Tables
1 Training content for interviewers
2 Training content for recruiters
List of references
 

Defines requirements for conducting market research, especially specifying minimum service levels for quality assurance executive responsibilities, data collection and data processing for application in market research projects.