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ISO 10668:2010
Current
The latest, up-to-date edition.
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Brand valuation — Requirements for monetary brand valuation
Hardcopy , PDF , PDF 3 Users , PDF 5 Users , PDF 9 Users
French, English, Russian
13-08-2010
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
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