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  • ISO 10668:2010

    Current The latest, up-to-date edition.

    Brand valuation — Requirements for monetary brand valuation

    Available format(s):  Hardcopy, PDF, PDF 3 Users, PDF 5 Users, PDF 9 Users

    Language(s):  French, English, Russian

    Published date:  13-08-2010

    Publisher:  International Organization for Standardization

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    Abstract - (Show below) - (Hide below)

    ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

    ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

    General Product Information - (Show below) - (Hide below)

    Committee ISO/TC 289
    Development Note Supersedes ISO/DIS 10668. (08/2010)
    Document Type Standard
    Publisher International Organization for Standardization
    Status Current

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