• 02/400575 DC : DRAFT JUNE 2002

    Superseded A superseded Standard is one, which is fully replaced by another Standard, which is a new edition of the same Standard.

    BS 7911 - SPECIFICATION FOR ORGANIZATIONS CONDUCTING MARKET RESEARCH

    Available format(s): 

    Superseded date:  21-01-2003

    Language(s): 

    Published date:  23-11-2012

    Publisher:  British Standards Institution

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    Table of Contents - (Show below) - (Hide below)

    Committees responsible
    Foreword
    Specification
    Introduction
    Section 1. General
    1.1 Scope
    1.2 References
    1.3 Definitions
    Section 2. Quality assurance
    2.1 Quality assurance procedures and personnel
    2.2 Client contracts
    2.3 Planning, controlling and checking research activities
    2.4 Purchasing
    2.5 Staff training
    2.6 Dealing with problems
    2.7 Keeping and safeguarding records and materials
    Section 3. Managing the executive elements of research
    3.1 Quotations and proposals
    3.2 Responding to projects requiring research design
    3.3 Design review
    3.4 Responding to a price quotation request
    3.5 Meeting the client's expectation
    3.6 Project schedule
    3.7 Questionnaires and discussion guides
    3.8 Prior to conducting qualitative fieldwork
    3.9 Qualitative fieldwork
    3.10 Quantitative research analysis
    3.11 Presentation of data
    3.12 Checking
    3.13 Reporting Client supplied product/materials
    3.14 Retention and safe keeping of project records
    Section 4. Data collection
    4.1 General
    4.2 Reference Requests
    4.3 Market Research Society Code of Conduct
    4.4 MRS Freephone for Respondents
    4.5 General Public Reassurances
    4.6 Identity Cards for Field-based Personnel
    4.7 Instruction Manuals
    4.8 Supervisors
    4.9 Project Briefing
    4.10 Code of Conduct Declaration
    4.12 Record Keeping for Quantitative Interviewing
    4.13 Qualitative Work
    Section 5. Data processing
    5.1 General
    5.2 Project management
    5.3 Qualitative analysis
    5.4 Electronic Data Capture (EDC) projects
    5.5 Developing code frames
    5.6 Applying code frames
    5.7 Data coding verification
    5.8 Data entry
    5.9 Data entry verification
    5.10 Data editing (post data entry)
    5.11 Data file management
    5.12 Specifying data processing output
    5.13 Presentation of data
    5.14 Data analysis verification
    5.15 Issuing data to the client in electronic formats
    5.16 Backup retention and storage of records
    Tables

    General Product Information - (Show below) - (Hide below)

    Comment Closes On
    Committee SVS/3
    Document Type Draft
    Publisher British Standards Institution
    Status Superseded

    Standards Referencing This Book - (Show below) - (Hide below)

    BS EN ISO 9000-1:1994 Quality management and quality assurance standards Guidelines for selection and use
    BS EN ISO 9001:2015 Quality management systems. Requirements
    BS ISO 9000-2:1997 Quality management and quality assurance standards Generic guidelines for the application of ISO 9001, ISO 9002 and ISO 9003
    BS EN ISO 8402:1995 Quality management and quality assurance. Vocabulary
    BS EN ISO 9000:2015 Quality management systems. Fundamentals and vocabulary
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