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BS ISO 20671 - BRAND EVALUATION - PRINCIPLES AND FUNDAMENTALS
Hardcopy , PDF
English
Foreword
Introduction
1 Scope
2 Normative references
3 Terms and definitions
4 Principles of Conducting a Brand Evaluation
5 Brand Evaluation Fundamentals
6 Brand evaluation considerations
Annex A (informative) - Examples of Indicators for
Elements and Dimensions
Bibliography
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