ISO 20671-1:2021
Current
The latest, up-to-date edition.
Brand evaluation Part 1: Principles and fundamentals
Hardcopy , PDF , PDF 3 Users , PDF 5 Users , PDF 9 Users
English
23-11-2021
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
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