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AS ISO 20252:2019

Current

Current

The latest, up-to-date edition.

Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

Available format(s)

Hardcopy , PDF 1 User , PDF 3 Users , PDF 5 Users , PDF 9 Users

Language(s)

English

Published date

28-06-2019

€126.44
Excluding VAT

The objective of this Standard is to establish the terms, definitions and service requirements for service providersconducting market, opinion and social research, including insights and data analytics.

Committee
MB-005
DocumentType
Standard
ISBN
978 1 76072 519 8
Pages
66
PublisherName
Standards Australia
Status
Current
Supersedes

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”).
Non-market research activities, such as direct marketing, are outside the scope of this document.

Standards Relationship
ISO 20252:2019 Identical

Originated as AS ISO 20252-2007 and AS ISO 26362-2009.
AS ISO 20252-2007 revised as AS ISO 20252:2018.
AS ISO 20252:2018 and AS ISO 26362-2009 revised, amalgamated and redesignated as AS ISO 20252:2019.

ISO 19731:2017 Digital analytics and web analyses for purposes of market, opinion and social research — Vocabulary and service requirements

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