EN 15707:2008

Foreword
1 Scope
2 Normative references
3 Terms and definitions
4 Requirements
  4.1 Cooperation with clients
      4.1.1 Client briefing for research service
            provider
      4.1.2 Changes in the specification of work
      4.1.3 Use of subcontractors
      4.1.4 Client review of questionnaire
      4.1.5 Checking of data quality
      4.1.6 Code frame and data analysis
      4.1.7 Presentation of results to the client
      4.1.8 Copyrights
      4.1.9 Declaration of own interests and/or
            relevant parallel work
  4.2 Privacy
      4.2.1 General
      4.2.2 Privacy rights of the respondents
      4.2.3 Privacy rights of the interviewers
      4.2.4 Privacy rights of the clients
  4.3 Universe and sample
      4.3.1 Definition and description of the universe
      4.3.2 Samples
  4.4 Measurement procedures
      4.4.1 Types of surveys
      4.4.2 Audience measurement surveys
      4.4.3 Media profile surveys
      4.4.4 Measurement of page exposure
      4.4.5 Calculation of reading probabilities
            and methods of accumulation
  4.5 Fieldwork management
      4.5.1 General
      4.5.2 Interviewer recruitment
      4.5.3 Interviewer training
      4.5.4 Interviewer validation
      4.5.5 Subcontracting of fieldwork
  4.6 Documentation/questionnaire
      4.6.1 General
      4.6.2 List of specific details to be
            documented

This European Standard specifies the vocabulary and service requirements for media surveys in the field of print media.